Aesthetic Modifications

Aesthetic modifications are changes to the sensory appeal of a product. This could be a change in it's taste, texture, sound, smell, or appearance. When thinking of these modifications I immediate though of Domino's Pizza. Recently Domino' s has entirely remade their pizza. They have come up with new crust types, new sauces, and new cheese types. Domino's considered many customer reviews and put together a team to remake their pizza so more people would enjoy it. A video of this and the changes they made can be seen in this video.

When thinking of these changes I knew there were obvious advantages but for me it was far easier to think of the disadvantages of these changes. For example with Domino's I always loved their pizza the way it used to be. Now since they have changed it I do not like it at all. I think it is far too greasy and loaded up with garlic. However, the overwhelming majority of people who I have talked to say they like the changes. I feel when you change something like this you are changing what people actually like about the product, you are not simply changing the way it looks and this presents a huge risk.

When thinking about changes I also considered changes to the appearance of a product. When a product changes its label often times people do not recognize it. This can lead people to look around within a certain area and may cause them to look at other items they made not have considered before. This could lead to people choosing a new product entirely. However, people could recognize a new label amongst other products they are used to seeing an immediately pick up that product in hopes to learn more about it which in turn could cause them to buy it.

Can you think of any products that have made Aesthetic modifications? Do you think these modifications are essential to saving a struggling product or too risky to attempt?