Friday, January 29, 2010

In Response to Kevin MacArthur's Post: The 4 P's of Marketing

I would agree with Kevin in the sense that when coming into a new company you are generally paid a significantly less amount of money than veterans of that company. However, I do disagree in some ways. To say you can't expect to be paid a legitimate salary going into a company, I think depends on the particular company you are talking about. The company depends on the positions it offers and the responsibility each position holds. For example If I were going into a company that dealt with computers and inputting data into them and I was the person who had the responsibility of fixing the computers and making sure they all worked properly I would expect to have a higher salary than the person who sits at the computer and inputs the data, because essentially their job depends upon mine. So although the person who inputs the data may have been with this business longer, I would still expect that although I may be a new hire I would receive a higher pay rate. However, when comparing myself to the other people in the same position within the same company, who have been there longer, I would not expect to receive the same rate of pay as them.
In regards to raises or promotions I definitely feel as if acceptable to ask for them. I think this is acceptable because essentially you enter a company in hopes to become experienced and take on addition responsibility in that business and with added experience and responsibility should come a promotion or an increase in pay. Asking for this however can be challenging for many people. I can almost directly relate to this. I have worked for the same company for 5 years, 2 of them being while I was in high school. During the two years I was in high school I worked while going to school. When I graduated and went to college I began only working during the longer breaks, like winter and summer since I was no longer in the same town. Because I was in and out of the store I didn't receive my regular reviews as I did when I was there nonstop during high school. After two years of not having reviews or chances for pay raises, and noticing I had been promoted into the system as an assistant manager I finally got up the nerve to ask my boss for a raise. My boss understood where I was coming from and in turn increased the amount of pay I was receiving. He raised my pay to the new amount the new hires were receiving (because this was now higher than it was when I got hired) then added on the amount I received from the reviews I did get and then added on more for the reviews I missed. So in the end working up the courage absolutely paid off.
Has anyone else been in this situation with school maybe interfering with pay raises? Or had felt intimidated asking for a raise and after doing so realized it wasn't so bad?

Sunday, January 24, 2010

The 4 Marketing P’s Applied to Employment

In an effort to better understand marketing principals and concepts we can apply the 4 P's. Product, price, promotion, and place, can all be applied to a situation in which most, if not all of us have already gone through at this point in our lives. This situation being the process of obtaining a job. Product, just as you would go to a store and select on brand over another applies to the employer. This is becuase they probably had multiple choices as to whom to select for the job and because of this we were esentially a product for them to choose from amongst other products (people). The second P, price, applies in the sense that this is the amount that the employer is willing to hire us at, or in turn the price we are willing to work for the employer at. This is similar to the way we may purchase goods, we may buy one product over another if it is less money but we feel it is still comparable to another product. Just as an employer may hire one worker over another if one is willing to work for a lower price but has comparable skills. The third P, promotion, applies as we try to sell ourselves to the employer. During this process we build up our resumes and point out our strong points and what skills we have to try and make ourselves more desirable over another person applying for the same position. This in turn directly relates to the price and employer is willing to hire us at, or rather our salary. The last P, place, applies to the position you are trying to fill or even more broad than that, the location of the actual facility. Place applies to why we may choose to submit an application to one job over another or why we may choose to work in one position over another. This is similar to why we may choose to shop at one store as opposed to another, simply for the convenience of getting to this particular location.

How do these, "P's," relate specifically to how you shop, or how you consider choosing one good, service, or idea over another? Which P weighs more heavily on your decision to select one product over another, price? The way it is promoted? Or simply the location of it or the convenience of getting to the place it is located?