E-Marketing

E-marketing is a huge part of life that I rarely give any thought to. In this day and age nearly every person has a computer or access to a computer that can get onto the Internet. For myself I notice I am always trying to find the best deal. I will often times to go stores and see items I want to buy but hold off on buying them until I have looked them up on the computer. This has proven to be beneficial in many cases. For example, I purchased my school books offline and spend $40 for a book that the bookstore was charging $180 for. Along with being cautious about sales I also find myself reading reviews about products I am interested in. I think this is where e-marketing becomes very important to companies. Many websites have sections where you can write reviews of a specific product and these reviews can essentially make or break a product. If a company puts out a good product reviews will directly show this.

However, e-marketing can prove to be a bad thing for companies, atleast from my perspective. For me there is nothing more annoying that when I am browsing the web and my computer suddenly becoming slow because a pop-up is trying to load. I purposely try not to support companies that market via pop-ups. Besides pop-ups ads can be seen nearly everywhere, whether it is on a banner of a web site or along the side of a web page. I think subliminally these ads have an impact on the way I shop. For example when I am in stores and I see a new product and I remember seeing it on a page I happened to come across I am always a little bit intrigued to give it a shot. Although this is the case I find it to be with items that are inexpensive often times for things like a new type of snack or beverage.

Do you find yourself being influenced by e-marketing? What is the most effective way that this type of marketing gets your attention, pop-ups, banners etc...? Do you find yourself reading reviews before buying products?