In Response to Joe Cretella

Joe asked... If companies did not care about the marketing environment would people still value their product and continue to buy it?

I have wondered myself many times why certain companies spend all the money they do on marketing. For me when I wonder about this I often times consider companies like Pepsi and Coke. At almost all times I can recall one of their ads. This could be from the radio, TV, or some sort of banner at the local convenience store. For me I feel like these companies are well established and without certain aspects of marketing they would still be successful. For example all the money they do spend on all these sorts of ads. For these companies, from my perspective, if they did not pay attention to this aspect of the marketing environment I would still purchase their products.
Although as far as caring or not I think all companies need to be aware of the marketing environment. I feel as if this applies for all companies. There are companies that sell milk, bread, and gasoline and basically things that nearly every person cannot go with out that still must be aware of the marketing environment. I think in the process of providing something that is so important to many peoples lives these companies need to have some sort of care for the marketing environment and some sort of values. Marketing is expansive with many companies essentially providing the same thing or substitutes for similar products. With this being the case I think if companies didn't care for the marketing environment people would seek alternative brands and because of this they wouldn't value the product or continue to buy it.

What companies do you feel as if you have a commitment to and why? Do you think their marketing aspects reflect how they feel about their company and customers? How so?