To say that Youtube may be more watched than actual television may be a stretch, but probably not a far stretch. Any big event that happens on TV is almost instantly on Youtube, whether this is a wardrobe malfunction, Kanye interruption, or Snookie punch-out. With this being the case I don't think you can blame Method for choosing to advertise here. Although you can most definitely blame them for taking advantage of the more lenient or almost nonexistent censor ships it allows. I think Method knew this ran with it. There commercial was absolutely disturbing and almost uncomfortable to watch, not to mention incredibly awkward. I think Method pushed the limits for sure with this ad.
However, despite pushing the limits I think the idea of creating a viral video for advertisement purposes is pure genius. Viral videos are the latest craze and almost always the topic of conversation. When used properly the word of mouth they generate could prove to be more valuable than the actual ad its self. Hence why myself and others are blogging about it.
What do you think, are viral videos the new way to advertise? Do you think companies take advantage of the leniency allowed on the latest sources of media? Give some examples.
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