When I think of advertising and where I most commonly see advertisements I immediately think of broadcast advertising which consists of the television, radio, and Internet. I think this is because technology is such a large part of my life, and the lives of younger audiences. When I think of methods of advertisement that have run their course I consider certain types of print advertisement. An example of print advertisement that I feel has run its course includes fliers. For me there are many reasons why these are not effective. One major reason I feel this way is because personally I think fliers are a huge pain. To walk through a parking lot and see nearly every car with a flier on its windshield really just annoys me. Also I find they rarely ever contain something I am interested in. There is also no personal interaction with fliers, I rarely meet or talk to the person handing them out. To me this makes me feel as if the person is just doing a job and doesn't actually care for what they are trying to promote. I also feel as if society has helped this method run its course. In today's society many people are all about "going green" and to hand out paper that is likely to just be thrown away is not viewed as being socially responsible.
Despite technology becoming a large part of many people's lives I also feel as if there are types of advertisement that pertain to technology that are being phased out. A specific example of this includes pop-ups. When I first started using the Internet I was intrigued my nearly everything so for me a pop-up was new and exciting. However, now that I use the Internet more I absolutely cannot stand them and have now learned to close them so fast I can often do it before the ad even loads. With technology becoming a huge part of many people's lives I feel as everyone wants everything done ten minutes ago. With this being the case I think a lot of advertisement types that take up people's time are now being perceived as a burden and because of this they are being phased out and ineffective.
More and more types of advertisement methods are becoming ineffective. With this being the case what are some new methods you would suggest and why? What older methods do you think will withstand the test of time in the ever-changing world we live in?
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