In response to Ryan Berridge...

Ryan asked... " How do you see advertising changing within the next 30 years and do you believe that direct mail will still be around."

When considering direct mail, I feel as if this will always be a used method and because of this it will still be around. I feel as if there are many strategies off direct mail that allow it to be a valuable source for advertising. One major feeling I have pertaining to this use of advertising if the way it allows certain companies to relate to their customers. I think this bond and type of respect amongst employees or businesses and their customers is one that is fading quickly possibly due to e-marketing and how it has shaped the way we live today.

When considering marketing in 30 years I can only imagine how it will change. It is hard to even believe the things that are possible today. One example I read in an article recently talks about how certain shoe companies are inserting a type of chip into their shoes. This chip can then be tracked and linked to you to show companies where you are going or how much you are traveling and allow them to adjust their marketing this way. This chip can also be read by certain censors as you walk into stores in which you will then a text message will be sent to your phone which tells you of deals or discounts in the certain sections that you tend to shop in. These profiles are becoming more and more popular. With this being the case, in 30 years, I think the possibilities are endless.

What do you think of marketing for the future? Do you think new types of advertising invade privacy? Can you provide any examples of this, or what you personally do to try and avoid these profiles from being created?