The 4 Marketing P’s Applied to Employment

In an effort to better understand marketing principals and concepts we can apply the 4 P's. Product, price, promotion, and place, can all be applied to a situation in which most, if not all of us have already gone through at this point in our lives. This situation being the process of obtaining a job. Product, just as you would go to a store and select on brand over another applies to the employer. This is becuase they probably had multiple choices as to whom to select for the job and because of this we were esentially a product for them to choose from amongst other products (people). The second P, price, applies in the sense that this is the amount that the employer is willing to hire us at, or in turn the price we are willing to work for the employer at. This is similar to the way we may purchase goods, we may buy one product over another if it is less money but we feel it is still comparable to another product. Just as an employer may hire one worker over another if one is willing to work for a lower price but has comparable skills. The third P, promotion, applies as we try to sell ourselves to the employer. During this process we build up our resumes and point out our strong points and what skills we have to try and make ourselves more desirable over another person applying for the same position. This in turn directly relates to the price and employer is willing to hire us at, or rather our salary. The last P, place, applies to the position you are trying to fill or even more broad than that, the location of the actual facility. Place applies to why we may choose to submit an application to one job over another or why we may choose to work in one position over another. This is similar to why we may choose to shop at one store as opposed to another, simply for the convenience of getting to this particular location.

How do these, "P's," relate specifically to how you shop, or how you consider choosing one good, service, or idea over another? Which P weighs more heavily on your decision to select one product over another, price? The way it is promoted? Or simply the location of it or the convenience of getting to the place it is located?